Recently, Saber Interactive's head, Matthew Karch, shared his perspective on the future of the gaming industry, predicting the decline of the high-budget AAA game model. He stated, “I think the era of $200, $300, $400 million AAA games is coming to an end. I don't think it's necessary. And I don't think it's appropriate… I think if anything has contributed to job losses [mass layoffs in the game industry] more than anything else, it's a budget of a few hundred million dollars [for games].”
Karch's comments reflect a growing sentiment among developers. The term "AAA," once synonymous with high budgets, superior quality, and low risk, is now viewed by many as outdated and even detrimental. It's increasingly associated with prioritizing profit over quality and innovation.
Revolution Studios co-founder, Charles Cecil, echoed this sentiment, calling the term "silly and meaningless." He attributed the negative shift in the industry to the massive investments made by major publishers, arguing that this change hasn't been beneficial. He stated, "It's a meaningless and silly term. It's a holdover from a period when things were changing, but not in a positive way." Ubisoft's Skull and Bones, marketed as a "AAAA" title, serves as a prime example of this trend.