inZOI Sells 1 Million Copies in Week, Krafton Eyes Long-Term Franchise

Krafton's latest title, inZOI, has made a significant impact by selling 1 million copies within just one week of its launch. This impressive feat marks the fastest sales milestone for any game published by the South Korean giant, Krafton. Launched on PC via Steam in Early Access on March 28, inZOI quickly captured the gaming community's attention, albeit not without controversy. Soon after its release, players discovered an unintended feature allowing them to harm children in-game, which Krafton promptly addressed and patched as a bug.

Despite this initial hiccup, inZOI has garnered a 'very positive' user review rating on Steam and achieved a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. The game's popularity soared to the extent that it topped Steam's Global Top Sellers List just 40 minutes post-launch. Additionally, inZOI's in-game user-generated content platform, Canvas, saw an astounding 1.2 million participants on launch day, with over 470,000 pieces of content uploaded, showcasing the community's creativity and engagement.

IGN's Early Access review of inZOI awarded it a 6/10, commending its visual appeal and ambition but noting a lack of depth at the time of its Early Access release. Krafton attributes the game's success to its robust pre-launch promotion and effective communication with the community, which helped build trust and momentum. The inZOI global showcase and demo build were particularly effective in generating interest, according to Krafton.

CEO CH Kim expressed gratitude and excitement about introducing inZOI to a global audience through Early Access, emphasizing Krafton's commitment to ongoing communication with players and the development of inZOI as a long-term franchise IP.

inZOI's Best and Most Cursed Creations

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Looking ahead, Krafton has outlined plans to enhance inZOI with future updates that will introduce new content, including mod support and new cities. Importantly, all updates and DLC will be provided free of charge until the game's full release. In response to player feedback and reported issues, Krafton has committed to applying quick fixes through hotfixes throughout April. The company acknowledges the scale of inZOI's global community as a "next-level experience," and admits to navigating through some "trial and error" to find the most effective ways to communicate with its player base.