Strauss Zelnick, CEO of Take-Two Interactive, recently shed light on the company's strategic approach to releasing games across various platforms, with a particular focus on the much-anticipated Grand Theft Auto VI. Zelnick admitted that the decision to delay the PC version of GTA 6 could result in the company missing out on approximately 40% of its potential revenue, a figure typically generated by PC releases. Despite this, Take-Two Interactive remains committed to a staggered release strategy, choosing not to launch the game simultaneously on all platforms.
This approach aligns with the historical release pattern of the GTA series, where PC versions have traditionally been released later than their console counterparts. This delay is partly attributed to Rockstar Games' complex dynamics with the modding community. It's important to note that this decision is not influenced by any downturn in sales of the PlayStation 5 and Xbox Series consoles. As such, Grand Theft Auto VI will continue this trend, not breaking from the established model.
If Grand Theft Auto VI is slated for release in the fall of 2025, PC gamers might have to wait until 2026 to dive into the game. The anticipation surrounding GTA 6 extends beyond Take-Two Interactive; the initial teaser for the game shattered multiple YouTube viewership records, underscoring the immense excitement within the gaming community. There's also a strong belief that GTA 6 could be the first major title to breach the psychological $100 price barrier, a move that could set a new standard in the industry and potentially benefit other developers and studios.
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