Horizon Actor Ashly Burch Says Sony's AI Aloy Video Left Her Feeling 'Worried About Game Performance as an Art Form'

Voice actress Ashly Burch, known for her portrayal of Aloy in the *Horizon* series, recently addressed a leaked Sony video showcasing AI-powered Aloy. The video, which has since been removed, depicted an AI-generated Aloy with a robotic voice and stiff animations, noticeably different from Burch's performance. While Guerrilla Games assured Burch that this was a tech demo and didn't reflect current development or use of her performance data, the incident prompted Burch to highlight concerns surrounding the ongoing video game voice actors' strike.

Burch used the AI Aloy video as a platform to emphasize the key demands of the striking voice actors: consent for AI usage of their likenesses, fair compensation, and transparency regarding AI implementation. She expressed worry about the potential for future exploitation of actors without adequate protections, emphasizing the importance of the strike in safeguarding the future of voice acting in video games. She clarified that her concern wasn't with the technology itself or companies' desire to utilize it, but rather the lack of protective measures in current negotiations.

Burch highlighted the availability of temporary union contracts offering the desired protections, urging game companies to adopt them. She stressed her support for the strike and her belief in the necessity of fighting for the long-term well-being of the profession. The TikTok video featuring her comments, [@ashly.burch let us speak on AI aloy](https://www.tiktok.com/@ashly.burch/video/7481742753991314734), further amplified her message.

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The use of generative AI in video games remains a contentious issue. While some companies, like Activision, have disclosed using AI for asset creation, the results have been met with mixed reactions, and an internal Keywords Studios experiment using entirely AI-generated content ultimately failed. The ongoing voice actor strike has already impacted several games, with reports of unvoiced NPCs and character recasting due to the labor dispute. Even PlayStation Productions has acknowledged the potential of AI for personalization in gaming, targeting younger audiences.