Kadokawa, now majority-owned by Sony Group, sets ambitious goal of 9,000 original IP publications annually. This represents a significant increase from their 2023 output, aiming for a 1.5x growth by fiscal year 2027.
Sony's Strategic Investment
Sony's substantial investment, securing a 10% stake, fuels Kadokawa's expansion plans. Kadokawa President Takeshi Natsuno, in an interview with Nikkei, outlined a strategy leveraging Sony's global distribution network to broaden international reach. A medium-term plan projects 7,000 titles by fiscal 2025, paving the way for the ultimate 9,000 target.
To support this ambitious growth, Kadokawa plans to increase its editorial staff by 1.4 times, reaching approximately 1,000 employees. This expansion aims to enhance efficiency and prevent staff burnout.
Media Mix Strategy and Synergies
Kadokawa's strategy includes a "media mix" approach, expanding its IPs through anime and game adaptations. Natsuno emphasizes the goal of creating a system where diverse content leads to major successes.
This collaboration benefits Sony significantly, particularly Crunchyroll, its anime streaming platform boasting over 15 million paid subscribers. The partnership will enrich Crunchyroll's anime library with Kadokawa's extensive IP portfolio.
Kadokawa's IP library includes notable titles such as Bungo Stray Dogs, Oshi no Ko, The Rising of the Shield Hero, and My Happy Marriage, alongside popular game IPs like Elden Ring, Dragon Quest, and the Danganronpa series.
Sony's interest in multimedia expansion, encompassing live-action adaptations, anime co-productions, and international distribution, aligns perfectly with Kadokawa's ambitions. This strategic partnership promises significant growth for both companies in the global entertainment market.
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