Ubisoft Shareholder Protests at Paris HQ, Alleges Hidden Talks with Microsoft, EA on IP Acquisition

A minority shareholder in Ubisoft, led by Juraj Krúpa of AJ Investments, is organizing a protest outside the company's Paris headquarters. The protest stems from accusations that Ubisoft has failed to disclose discussions with Microsoft, EA, and other publishers interested in acquiring its franchises. Krúpa criticizes Ubisoft's management for "horrible mismanagement" and demands a "clear roadmap for recovery" to address declining shareholder value, poor operational execution, and a failure to adapt to market trends.

Krúpa alleges that Ubisoft has been secretive about its decision-making processes, including undisclosed partnerships like the one for an "Assassin's Creed Mirage" DLC with the Saudi investment firm Savvy Group. He also refers to a restricted article from MergerMarket that reported on potential acquisition discussions, which Ubisoft did not publicly disclose.

Ubisoft has been asked for comment by IGN. Previously, Bloomberg reported exploratory talks between Ubisoft's founding Guillemot family and shareholder Tencent about taking the company private, following a series of high-profile flops, game cancellations, and a plummeting share price. Ubisoft stated they would inform the market if necessary.

Ubisoft has faced ongoing challenges, including layoffs, studio closures, and multiple game delays. Rumors suggest that Tencent may be hesitant to proceed with any deal due to the Guillemots' desire to retain significant control, leaving few other viable options for Ubisoft's recovery.

Krúpa's statement highlights the repeated delays of "Assassin’s Creed Shadows," initially set for July 18, 2024, then November 15, 2024, and finally March 20, 2025. These delays and subsequent revisions to financial guidance have led to significant stock declines, adversely affecting retail investors while benefiting institutional investors.

AJ Investments is calling on all frustrated Ubisoft shareholders to join the May protest, demanding better communication and decisive action from management. They are aware of Ubisoft's ongoing financial review with Goldman Sachs and JP Morgan and expect results soon. If the review successfully enhances shareholder value, the demonstration may be canceled.

Krúpa emphasizes the need for transparency and accountability from Ubisoft, which has underperformed compared to industry peers. AJ Investments is prepared to sue Ubisoft for misleading investors if necessary. This isn't the first time AJ Investments has pushed for Ubisoft to go private, having previously issued an open letter to the board following the disappointing release of "Star Wars Outlaws" and a subsequent share price plunge.

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