Toybox Unlocked: Mattel's Top Toys Unite for the First Time

If you grew up in the '80s or '90s (or even earlier), the name Mattel likely brings back a flood of childhood memories—colorful toys, classic board games, and beloved characters that filled your playroom. Now, Mattel is making its mark on mobile gaming with Mattel Match: Toybox Unlocked, a new match-three puzzle game that celebrates some of the company's most iconic brands.

As the title suggests, this game revolves around matching three or more identical items to clear levels and progress through an imaginative toybox adventure. But what sets it apart is the inclusion of legendary Mattel franchises such as Barbie, Hot Wheels, Uno, Masters of the Universe, and more. Each themed level offers a nostalgic journey through some of the most recognizable toys in history.

While fans might have hoped for a high-octane action game, Mattel Match: Toybox Unlocked leans into a more casual, accessible format—perfect for players who enjoy puzzle-based gameplay with a touch of retro charm. As you advance through the game, new content and collectible toys will be unlocked, offering a steady stream of feel-good moments and a healthy dose of nostalgia.

Pack your playroom for adventure
Developed in partnership with Uken Games, known for their expertise in mobile puzzle titles, Mattel Match: Toybox Unlocked is currently set for a soft launch in the Philippines and Canada. If all goes well, a global rollout is expected throughout 2025, with a full release planned by year’s end.

While the game may not revolutionize the match-three genre, its nostalgic appeal and brand strength could give it a unique edge. That said, the mobile puzzle space is highly competitive. Titles like Candy Crush Saga, Homescapes, and other top-tier puzzle games dominate the charts, so Toybox Unlocked will need to deliver something truly special to stand out.

Still, for longtime fans of Mattel’s classic toys and newcomers alike, this could be a charming and engaging way to relive—or discover—the magic of these timeless brands on the go.