Pokemon TCG boosts supply amidst Prismatic Evolution shortage

High Demand for Pokémon TCG's Prismatic Evolutions Leads to Production Increase

The Pokémon Company is responding to unexpectedly high demand for its latest Pokémon Trading Card Game (TCG) expansion, Scarlet & Violet—Prismatic Evolutions, by increasing production. This follows reports of significant stock shortages, particularly impacting smaller US retailers.

Addressing the Shortage

As reported by IGN on January 16, 2025, a Pokémon Company spokesperson acknowledged the difficulties some fans are facing in acquiring Prismatic Evolutions products. They confirmed that the company is working at maximum capacity to produce more cards to meet demand. While fans may experience delays, the company assures them that efforts are underway to restore optimal stock levels.

Impact on Retailers

PokeBeach, a Pokémon TCG fan website, reported on January 4, 2025, that the high demand disproportionately affected smaller US retailers. According to Deguire, owner of Player 1 Services in Maryland, distributors limited supplies by 10-15% for local stores, while larger retailers like GameStop and Target received significantly larger allocations. This distribution strategy aimed to retain a wider range of accounts.

The scarcity has also led to inflated prices on the secondary market. For example, the Elite Trainer Box, yet to be officially released, is already selling for $127 USD, compared to its $55 USD retail price. However, this price inflation is expected to subside once the Pokémon Company increases supply.

Expansion Details and Release Schedule

Initially announced on November 1, 2024, with a release date of January 17, 2025, Prismatic Evolutions features Tera Pokémon ex, new special illustration rare cards, and ultra rare Supporter cards. The set also includes reprints of popular cards with new artwork. Additional products, including a Surprise Box, Mini Tin, Booster Bundle, and Pouch Special Collection, are scheduled for release throughout February, March, and April 2025.

A digital version of the set was released on January 16, 2025, on Pokémon TCG Live for iOS, Android, macOS, and Windows.