Fuji TV, one of Japan's premier television networks, has ceased broadcasting advertisements from Nintendo due to a sexual scandal involving Masahiro Nakai, a prominent TV host and former leader of the renowned SMAP boy band. The controversy erupted in December 2024 after Josei Seven magazine disclosed that a senior Fuji TV employee had arranged a dinner for colleagues. However, according to Weekly Bunshun, only Nakai and one woman were present at this event. Subsequent allegations of sexual assault were leveled against Nakai, leading to an out-of-court settlement of 90 million yen, approximately $578,000.
In response to the scandal, Fuji TV has enlisted independent legal experts to probe into the matter, particularly focusing on the network's alleged practice of employing female presenters to entertain celebrities. This practice has come under scrutiny, prompting a thorough investigation.
Nintendo, aligning itself with ethical standards, has joined a list of 50 other companies, including giants like Toyota and Kao Corporation, that have previously severed ties with Fuji TV. As a result, Nintendo's advertisements on the network will be substituted with public service announcements from the Advertising Council Japan (AC Japan), a respected non-profit organization.
The public's response to Nintendo's decision has been overwhelmingly positive. Many users on the X platform have voiced their support, expressing hope that companies will continue to prioritize ethical business practices in the future.
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