Supercell's latest venture, Mo.co, has already made waves in the gaming world, amassing an impressive $2.5 million in revenue during its soft launch phase, according to recent data from Pocketgamer.biz. This millennial-focused monster-hunting multiplayer game blends the excitement of social gaming with the thrill of Monster Hunter, allowing players to step into the shoes of a trendy part-time hunter tasked with battling sinister invaders from other realms.
The initial revenue surge can be attributed to the game's enticing array of cosmetics and other in-game items. However, the excitement seemed to wane shortly after reaching its peak, suggesting that the absence of additional content during the invite-only soft launch may have hindered further growth.
Superstitious cellWhy should you care? Supercell is known for its unconventional strategy of focusing solely on the most promising games, often canceling others before they see the light of day. This approach has led to the success of titles like Brawl Stars and Squad Busters, which started slow but quickly gained momentum. On the flip side, potentially promising games like Flood Rush and Everdale were axed before launch.
The future of Mo.co hangs in the balance. With its early success, Supercell may decide to test the waters with new content to see if it can reignite player spending. If all goes well, we might soon see Mo.co fully launched on various platforms.
While Mo.co remains in its closed state, don't miss out on other exciting early access mobile games. Check out our top feature, "Ahead of the Game," for a curated list of titles you can dive into right now.
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