When it comes to showcasing their latest vehicles, car manufacturers have a plethora of options at their disposal. From high-budget advertising campaigns to celebrity endorsements, the choices are vast. However, Hyundai has opted for a unique approach by once again partnering with KartRider Rush+! Nexon's popular kart racing game is set to welcome back the renowned manufacturer with the introduction of the new Insteroid concept car as a kart. This kart, designed by the Hyundai Motors Europe Design Center, is inspired by the INSTER, an electric SUV from Hyundai.
The Insteroid isn't the only exciting addition to the game. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. But that's not all—Hyundai and KartRider Rush+ are rolling out a special event that runs until April 28th. By using a Boost Shard at least once in-game, players will be entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the collaboration.
It's worth noting that the Insteroid serves not only as an in-game kart but also as a real-world concept car. While it may not be hitting the production lines anytime soon, it acts as a significant promotional tool for Hyundai. In my opinion, it's certainly a more stylish addition to the gaming world than the Cybertruck in Fortnite.
If this latest collaboration with KartRider Rush+ doesn't pique your interest, why not take a break and explore our list of the top five new mobile games to try this week? You might discover something else exciting that has been released over the past seven days.
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