Ubisoft's Star Wars Outlaws Underperforms, Impacting Share Price
Ubisoft's highly anticipated Star Wars Outlaws has reportedly fallen short of projected sales, causing a dip in the company's share price. The game, intended as a key financial boost for Ubisoft, hasn't met sales expectations despite positive critical reception.
Ubisoft's Financial Hopes and Assassin's Creed Shadows
Ubisoft had pinned significant hopes on Star Wars Outlaws and Assassin's Creed Shadows (AC Shadows) to improve its financial standing. These titles were highlighted in the company's Q1 2024-25 sales report as long-term growth drivers. While the report noted a 15% increase in console and PC session days, largely due to Games-as-a-Service, and a 7% year-on-year increase in monthly active users (MAUs) to 38 million, Star Wars Outlaws' sales have been described as underwhelming.
Analyst Downgrades Sales Projections
J.P. Morgan analyst Daniel Kerven cited "sluggish" sales for Star Wars Outlaws, revising his sales projection from 7.5 million units to 5.5 million units by March 2025. This adjustment reflects the game's failure to meet initial expectations, despite favorable reviews.
Share Price Decline
Following the game's August 30th release, Ubisoft's share price experienced a consecutive two-day drop, falling 5.1% on Monday and a further 2.4% by Tuesday morning. This marked the lowest share price since 2015, adding to a year-to-date decline exceeding 30%.
Mixed Player Reception
While critics generally praised Star Wars Outlaws, player reception has been less enthusiastic, reflected in a 4.5/10 user score on Metacritic. Conversely, Game8 awarded the game a 90/100 rating, hailing it as an exceptional Star Wars title. For a detailed perspective, consult our full review (link omitted).
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