HoYoverse, Aston Martin Team Up for Zenless Zone Zero

HoYoverse's action RPG Zenless Zone Zero reveals a surprising partnership with British luxury automaker Aston Martin. For this unique crossover, developers have transformed the 2024 Aston Martin Vantage into a stylish homage to the game's Victoria Housekeeping Co. faction.

A Glimpse Into New Eridu's Premium Cruising Experience

The customized 2024 Aston Martin Vantage features the faction's distinctive insignia and character-inspired designs, including the signature pink Z emblem. Rather than a typical anime-style vehicle wrap, the design strikes a perfect balance between the game's cyberpunk aesthetic and Aston Martin's premium racing heritage.

The ZZZ design team has created a virtual version matching New Eridu's urban fantasy setting, allowing players to imagine cruising the streets in S-rank agent attire.

Physical and Digital Collectibles Coming Soon

While the upcoming 1:18 scale collector's edition model (shown in promotional materials) won't ship until October, fans will get an early look at the full-size customized vehicle.

The real Aston Martin Vantage will debut at Gamescom 2025 in Cologne, Germany (Hall 6, Booth C-031) from August 20-24. Visitors can experience this exclusive crossover firsthand.

Watch the official collaboration trailer below:

Enter for a Chance to Win Exclusive Prizes

HoYoverse is running a social media giveaway tied to the collaboration. Participants must follow both Zenless Zone Zero and Aston Martin accounts, then share their ideal New Eridu cruising location using #AstonMartinZZZ.

The grand prize includes the limited edition 1:18 scale Aston Martin Vantage, while thirty additional winners will receive Agent Avatar Mini Badge sets featuring eight unique designs.

For complete details, check the official in-game notices or Google Play Store listing.

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