
HoYoverse's action RPG Zenless Zone Zero reveals a surprising partnership with British luxury automaker Aston Martin. For this unique crossover, developers have transformed the 2024 Aston Martin Vantage into a stylish homage to the game's Victoria Housekeeping Co. faction.
A Glimpse Into New Eridu's Premium Cruising Experience
The customized 2024 Aston Martin Vantage features the faction's distinctive insignia and character-inspired designs, including the signature pink Z emblem. Rather than a typical anime-style vehicle wrap, the design strikes a perfect balance between the game's cyberpunk aesthetic and Aston Martin's premium racing heritage.
The ZZZ design team has created a virtual version matching New Eridu's urban fantasy setting, allowing players to imagine cruising the streets in S-rank agent attire.
Physical and Digital Collectibles Coming Soon
While the upcoming 1:18 scale collector's edition model (shown in promotional materials) won't ship until October, fans will get an early look at the full-size customized vehicle.
The real Aston Martin Vantage will debut at Gamescom 2025 in Cologne, Germany (Hall 6, Booth C-031) from August 20-24. Visitors can experience this exclusive crossover firsthand.
Watch the official collaboration trailer below:
Enter for a Chance to Win Exclusive Prizes
HoYoverse is running a social media giveaway tied to the collaboration. Participants must follow both Zenless Zone Zero and Aston Martin accounts, then share their ideal New Eridu cruising location using #AstonMartinZZZ.
The grand prize includes the limited edition 1:18 scale Aston Martin Vantage, while thirty additional winners will receive Agent Avatar Mini Badge sets featuring eight unique designs.
For complete details, check the official in-game notices or Google Play Store listing.
Also available: Our coverage of Wuthering Waves Version 2.6 'By Sun's Scourge, By Moon's Revelation' update.
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