Flexion and EA's renewed partnership expands EA's mobile game library to alternative app stores, significantly increasing accessibility for users outside the Google Play and iOS App Store ecosystems. This marks a substantial shift in how major publishers view the potential beyond Apple and Google's dominance.
The rise of alternative app stores has been a significant trend, particularly since Apple's mandated opening to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative platforms, is now facilitating access to EA's extensive mobile game catalog.
For gamers, this means more choices. Previously, publishing mobile games was largely limited to the iOS App Store and Google Play. However, legal challenges forcing Apple and Google to address anti-competitive practices have paved the way for alternative app stores to flourish. Many of these platforms offer substantial incentives to attract users.
The Epic Games Store's free game program exemplifies this incentive model. While Flexion's partnership with EA may not replicate this exact approach, it suggests a greater policy flexibility absent from Apple and Google's more rigid systems.
The long-term implications are profound. EA's participation signals a significant market shift. Their adoption of alternative app stores indicates a promising future for smaller developers and publishers.
Currently, the specific EA titles slated for these alternative stores remain undisclosed. However, potential candidates include popular titles like Diablo Immortal and other Candy Crush games.
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