As anticipation continues to build following the release of the first trailer for Grand Theft Auto 6 in December 2023, fans are eagerly awaiting any new information or additional trailers. However, a former Rockstar developer, Obbe Vermeij, has suggested that the studio should not release any more trailers before the game's launch.
Rockstar Games made waves with the release of GTA 6 Trailer 1, which garnered record-breaking viewership. Since then, the company has remained silent, leaving fans to speculate wildly about the release of GTA 6 Trailer 2. Speculations have ranged from analyzing the number of holes in Lucia’s cell door net and bullet holes in the car from Trailer 1 to examining registration plates. One particularly intriguing theory involved watching the moon in the trailer, which successfully predicted the announcement date of Trailer 1 but was later debunked as a hint for Trailer 2's release.
The question on everyone's mind is: when will GTA 6 Trailer 2 be released? Take-Two's Strauss Zelnick hinted that fans might have to wait until closer to the game's release, slated for fall 2025, to see more. However, Vermeij, who worked on the series up until Grand Theft Auto 4, expressed on social media that he would not release any additional trailers if the decision were up to him. He believes the existing hype around GTA 6 is sufficient, and maintaining the element of surprise would make the game's release an even bigger event. In response to a suggestion that Rockstar might only announce the game's release date and nothing else, Vermeij called it a "boss move."
Despite naming the first trailer as "GTA 6 Trailer 1," suggesting a series of numbered trailers, plans can change. Rockstar might prioritize the game's development over releasing trailers that would be dissected by fans. Vermeij also shared insights into Rockstar's past decision-making process, noting that the delay of GTA 4 was only decided three months before its original release date. He suggested that a similar "decision day" might occur for GTA 6, possibly around Take-Two’s August earnings report.
In a March interview with Bloomberg, Zelnick discussed the secrecy surrounding GTA 6's release date, emphasizing the unprecedented anticipation for the game. He explained that Rockstar's strategy is to release marketing materials closer to the release window to maintain excitement and balance unmet anticipation, a tactic that, while not always perfect, aims to heighten interest.
Mike York, a former animator at Rockstar New England, added that Rockstar is intentionally fueling conspiracy theories and speculation by staying silent. He believes this approach creates allure and mystery, engaging the community without the need for additional content. York noted that Rockstar's silence is a deliberate marketing tactic that encourages fans to discuss and theorize about the game, thereby increasing its hype.
While fans wait for GTA 6, they can explore other related content, such as insights from an ex-Rockstar developer on potential delays, Zelnick's comments on the future of GTA Online post-GTA 6, and expert opinions on the performance capabilities of the PS5 Pro for running GTA 6 at 60 frames per second.
99 Details in the GTA 6 Trailer - Slideshow
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