Home > News > eFootball gets new ambassador in the form of youth footballing prodigy Lamine Yamal

eFootball gets new ambassador in the form of youth footballing prodigy Lamine Yamal

By LillianMar 21,2025

Konami's popular multi-platform football simulator, eFootball, has a new brand ambassador: the rising star Lamine Yamal. This exciting collaboration brings Yamal into the game as a playable character, showcasing his unique skills.

For those unfamiliar, Lamine Yamal is a prodigious young footballer, a product of FC Barcelona's famed La Masia academy. His rapid rise has made him a highly sought-after talent, and now, a key addition to eFootball.

Yamal joins the game as an Epic-level player, alongside other top talents like Neymar Jr. (Big Time version) and Takefusa Kubo (Epic). His in-game abilities feature the "Acceleration Burst" skill, a direct reflection of his electrifying dribbling style on the pitch.

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To celebrate Yamal's arrival, eFootball is launching a Carnival Campaign. Players can earn free eFootball Coins and exclusive rewards, including a limited-edition carnival uniform, simply by logging in.

This partnership signifies eFootball's commitment to attracting a younger audience by incorporating contemporary football culture and its top players. It's a strategic move that could help the game compete with established rivals like EA Sports.

Looking for more football gaming options? Check out our lists of the top 25 best football games for iOS and Android!

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