Borderlands 4 Launches at $70, Below Estimates

Borderlands 4 Pricing Revealed: $70 Standard Edition

Pre-orders for Borderlands 4 have confirmed the game's pricing at $70, ending speculation about an $80 price tag. Explore the different edition options and the recent pricing controversy surrounding Gearbox's upcoming looter shooter.

Pre-Orders Now Available Across All Platforms

After months of speculation, Gearbox Software officially opened pre-orders for Borderlands 4 on June 16th via their Twitter/X account. The pricing structure includes:

• Standard Edition: $70
• Deluxe Edition: $100
• Super Deluxe Edition: $130

The announcement follows weeks of controversy after Gearbox CEO Randy Pitchford made controversial comments suggesting higher pricing expectations. On May 14th, Pitchford implied "real fans" would accept an $80 price point, sparking outrage within the community. After weeks of backlash, he issued a formal apology on May 29th, stating: "I don't want anyone to pay more than they're comfortable with."

Edition Breakdown and Pre-Order Bonuses

All pre-order editions include the exclusive Glided Glory Pack containing:

• Vault Hunter Skin
• Weapon Skin
• ECHO-4 Drone Skin

The $100 Deluxe Edition adds the Bounty Pack featuring:

• 4 new explorable areas
• Additional missions and bosses
• New weapons and cosmetics
• 4 new vehicles

The premium $130 Super Deluxe Edition includes everything above plus:

• 2 additional playable Vault Hunters
• Expanded story missions
• New map regions
• Exclusive cosmetics

GameStop offers a special collector's ECHO-4 Bundle for $150 featuring physical collectibles like a statue and art prints, though it doesn't include the game itself.

Launch Details

Borderlands 4 arrives September 12, 2025 on PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC. The standard $70 pricing aligns with 2K Games' recent pricing for Mafia: The Old County at $50, suggesting this is the publisher's established pricing strategy rather than a response to fan feedback.