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The authors of Genshin Impact were forced to ban selling lootboxes to children and fined $20 million dollars

By AaronMar 19,2025

The authors of Genshin Impact were forced to ban selling lootboxes to children and fined $20 million dollars

Cognosphere, the US publisher of Genshin Impact, has agreed to a $20 million settlement with the U.S. Federal Trade Commission (FTC). The settlement includes a guilty plea to FTC charges alleging deceptive practices and violations of the Children's Online Privacy Protection Act (COPPA). The FTC accused Cognosphere of misleading players, particularly minors, about the value of in-game purchases and the odds of obtaining rare items, leading to significant, often unintentional, spending. As part of the agreement, Cognosphere will prohibit in-app purchases by children under 16 without parental consent. Samuel Levin, Director of the FTC's Bureau of Consumer Protection, emphasized that companies employing deceptive "dark patterns" will face repercussions for misleading players, especially children and teenagers, regarding the true cost of in-game transactions.

Meanwhile, HoYoverse's other title, Zenless Zone Zero, continues its strong performance in the mobile gaming market. Following the release of version 1.4, "And the Starfall Came," the game achieved a record-breaking $8.6 million in daily player spending on mobile devices alone, surpassing its previous peak in July 2024. AppMagic data indicates that Zenless Zone Zero has already generated over $265 million in total mobile revenue. Update 1.4's additions—new agents like Hoshimi Miyabi and Asaba Harumasa, alongside new locations, game modes, and enhanced mechanics—have clearly driven increased player spending.

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